Building Your Real Estate Business – Follow Up Materials – Combine Print With Email Marketing

In addition to email marketing, print marketing can also be effective when looking to boost your conversion rates. But, when combined, your conversion rates will go through the roof. So, how do you get started, and what follow up materials should you leverage?Open HousesWhen individuals visit your open houses, require them to sign-in. This is a great way to capture leads for your real estate business. Create either a sign-in sheet or book, requesting visitors to list their home address, phone number, name and email addresses. Within a week of their visit, send a hand written note thanking them for stopping by. Because consumers receive so much junk mail on a weekly basis, a hand written note is more likely to be opened. Be sure to include your card or a magnet card, giving the lead your contact information.Property ClosingsOnce you have successfully completed a property closing with a client, be sure to send a personalized thank you note. In addition to thanking the individual or family for working with you as their agent, be sure to request their feedback. Satisfied clients are not only often repeat clients, but they are the most likely to offer referrals. You can include a short written survey and a self-addressed stamped envelope, or you could even create an easy, short online survey.Referrals are the best kind of lead. Not only are they inexpensive to generate, they often have the highest overall conversion rates. Therefore, in addition to requesting feedback, you also want to follow up with your current client base, requesting referrals immediately following a closing and several times throughout the next year.FlyersAnother great technique is to update your current lead list with updated listings that may be of particular interest as they become available. While you don’t want to overload your leads or even prior customers with marketing material, if you come across a property that closely matches their requests, be sure to send it to them, either via an email link or through the mail in the form of a flyer.Marketing is the number one reason in which most real estate agents don’t achieve their desired results. So, it should be the task in which you focus the most time and energy on. When you leverage the above print marketing techniques with automatic email techniques, you will increase your opportunities for lead conversion. And enhanced lead conversion will lead to increased revenues for your business.

The State of Business Opportunities in India

Although India is still considered a developing country, it is teeming with opportunities for business-minded people who have innovative ideas and the drive to take their companies to new heights. Employment and business opportunities are plenty and you can get more information about business news today from the Odisha Samaya. Outlined below are some of the sectors which have proved to be very profitable for business over time.India news today about agricultureIndia is primarily an agricultural country and this is the mainstay occupation of a majority of the people of the country, with about 51% of the population being involved in agriculture and related occupations such as forestry, logging, and fishing. There has been a number of technological advancements in agricultural practices due to the contributions of science in this field.India ranks second in farm produce worldwide. It is the largest producer of pulses, jute, and milk, and the second largest producer of wheat, rice, groundnuts, cotton, sugarcane, fruits, and vegetables. It also has the world’s second largest cattle population. About 10% of India’s export earnings come from agriculture. Hence, there is a lot of scope in this field and you can find more India news today from the Odisha Samaya.Business news today about opportunities in industryA very important contributor in India’s industry sector is petroleum products and chemicals, which contribute 34% of India’s export earnings. The Indian chemical industry is Asia’s third largest producer, with the world’s largest refinery located in Jamnagar. India is among the top 5 producers in the world of chemicals, plastics, dyes, and different types of chemicals. Hence, there is a lot of scope for growth in this area.Another industry which is slowly making its mark in the world is the pharmaceutical industry. India produces about 8% of the total pharmaceutical products in the world and this percentage is slowly increasing every year. The state which has become the leader in the pharmaceutical industry is Gujarat. Find out more about its progress from the Odisha Samaya.India’s engineering industry deserves a mention here due to its rapid growth in terms of transport equipment, machine tools, transformers, furnaces, automobiles, and railways. India is the world’s largest producer of tractors and the twelfth largest producer of machine tools globally.News today about services in IndiaThis category includes energy and power, retail, tourism, infrastructure, and banking and finance. India has huge oil reserves and natural gas fields in different parts of the country and holds the fourth position in the production of electricity and oil products. Companies such as Oil and Natural Gas Corporation (ONGC), Hindustan Petroleum Corporation Limited (HPCL), and Reliance Industries Limited (RIL) are making India proud in this sector. The tourism department of India is constantly working towards attracting tourists to the best places in India and working to preserve the natural beauty of these destinations. The retail market of India contributes up to 20% of India’s GDP. All these fields have a number of opportunities for dynamic people and you can find more information from the Odisha Samaya.

How to Build a Better Social Media Presence

Key Strategies for Small Businesses to be More Social with Social MediaWe’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience.You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week.How Much Self-Promotion is Too Much?I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on.The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.All of your content can be valuable and increase your social media presence if you speak authentically to your followers.You’re not just entertaining them – you’re increasing the odds that they’ll like or comment on your post and share it with their followers.Get to Know Your FollowersPart of a good strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and:• Accept relevant follower requests• Look for people in your target audience to follow/Like• Like, retweet and share others’ content you enjoyed• Comment back to followers who leave you commentsBuilding trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand.If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy.Access is EverythingIf you’re constantly switching between your work and personal devices, it can be easy to accidentally tweet something you don’t want to share on your business page or vice versa. Double check which account you’re posting from before you hit that button.Larger companies may have several pros accessing social media accounts. Even small- and medium-sized companies might outsource their social media strategy and promotion to a marketing company (like ours).To keep your social media presence positive, make sure you take away access from people who are no longer with the company, and if you do outsource your social media marketing, ensure the company you’ve hired does the same.If you don’t, you could end up with a situation like HMV did in 2013 when a disgruntled ex-employee still had access to their Twitter account.Yikes. Knowing who’s posting is just as important as what you’re posting.There’s so much noise on social media, so you need to work hard to get noticed and stay noticed! By creating the right strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence.