Do You Have A Social Media Marketing Plan For Your Network Marketing Business?

In the fast growing world of the internet and social media, anyone who is even looking at running a business not only needs to be online, but also needs to get a decent social media marketing plan in place. If you are running a network marketing business, it is even more critical as social media sites are where the people are at.Just to be very clear for my fellow network marketers, a social media marketing plan does not replace the fact that you still need to get yourself in front of people and you still need to have human contact. What social media allows it a way for you to get your word out to millions and not just hundreds of people. Here are 5 things you need to do in order to get a good social media marketing plan in place.Register For All social Media SitesOf course you can register for just the top 2 or 3 sites out there like Facebook and Twitter, but think of all the people out there who use other sites as well. By getting your name out there on all the sites, it will quickly put your social media marketing plan into action and into many more people’s hands.Engage With PeopleIn order for your social media marketing plan to even work, you need to engage with people. If all you do is sign up for a site and you never talk to your followers or friends, how are they going to know what you do or why you are even out there. In turn, as a network marketer, how will you find out enough information about the people you are in contact with if you aren’t asking questions and sharing information. You need to make contact as soon as you request them to be part of your social community and start asking directed questions in order to obtain valuable information that may lead you to some prospective business partners. Another great way to engage with people is to share news and tips about business, but I would caution never to lead with your business as most people get turned off by others who are “pitching” business at them all the time.Spread The WordThere are 2 ways of spreading the word. The first is helping others spread the word for your social media marketing plan and spreading the word through others sites. To do this you first must be helping others get the word out on certain things as well. It will show a loyalty and most of the time that loyalty is reciprocated and people will show that loyalty back to you. I wouldn’t recommend having people use your social media sites as a free billboard for all their advertisements, but if you have made a friend out there that you would like to get to know a little better, share one of their scheduled events or something of that nature to show support. Then you can ask that person to return the favor guilt -free.Secondly, by going viral with your social media marketing plan only means that you should have an easy system in place to get your word out to every social site easily rather than trying to post content on hundreds of sites. A great way to do this is through Ping.fm. You set it up to send out a message to all your social sites virally in seconds. It is super simple and very fast.Video LoveVideos need to be part of your social media marketing plan…period. The reason behind this is that two of the most searched sites on the internet at Facebook and YouTube. YouTube is a video sharing site and Facebook is the most popular social media site with video sharing capabilities. People love to see people, hear their voice and see their expressions. Since it is often difficult to get that personal connection with someone through the internet, videos are a great way to add that personal touch. The rule of thumb with videos is to make them relevant, to make them short (2-5 minutes), to make them your own and to give some sort of call to action when you are using videos to market in your social media marketing plan.Always Be AddingThe last rule in your social media marketing plan is to always be adding friends to your lists. Although some social sites have a limit to how many people you can befriend, a lot do not. If that is the case though, make sure to keep your friends list clean and periodically go through and delete those people that have been properly interviewed as a lead if they do not fit your profile for a good prospect. If you really like someone and value their feedback and information that is ok, you just don’t want a list full of people who don’t bring value to your business.Remember, as a business, a social media marketing plan can be a very powerful mlm tool if used properly and can help you achieve the results you are looking for through the help of the internet.

Social Media and Baby Boomers

Social media usage among baby boomers is increasing, but it still lags in usage as compared to successive generations. Introduction to the internet for most boomers is focused on email and basic e-commerce applications. Somehow many boomers managed to live without computers really touching their life for several decades, and when the internet arrived, they were not early adapters of the trend, but found themselves dragged into its use. Now social media is truly a part of our social fabric and has many benefits, and yet many baby boomers still hesitate to embrace social media applications in a similar way they resisted adapting the computers and the internet. Hesitation to go online is often not because of lack of interest but because many technologies and social technologies are not developed with older people in mind.What is social media?When I ask baby boomers what they believe social media is, I get varying answers, but in the end the answer is usually popular social network sites such as, Facebook. So I offer this definition for future reference:Social media includes web-based and mobile technologies for social interaction as a super-set, which goes beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.Facebook and other social networking sites are just one element of social media. There are currently six different categories of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g. Social Life), and social markets (e.g. Groupon). Technologies include: blogs, picture-sharing, vlogs (a form of blogging for which the medium is video, and is a form of Web television), wall-postings, email, instant messaging, music-sharing and voice over IP. Many of these social media services can be integrated via social network aggregation platforms (the process of collecting content from multiple social network services, such as Twitter or Facebook). These categories will continue to evolve as new forms of collaboration is introduced.A good analogy is, “social media is to social networking as fruit is to bananas.” There are other forms of social media as there are other forms of fruit.Adoption Rate Lags for BoomersA Pew Internet & American Life Project (Rainie, 2010) compared internet usage of baby boomers to internet usage of the millennial generation, ages 18 to 32. Results found that boomers internet usage is very similar to millennial usage in regard to emails and e-commerce:Emails: Boomers 91% vs. Millennial 94%
Search Engines: Boomers 88% vs. Millennial 89%
Health Info: Boomers 78% vs. Millennial 85%
Get News: Boomers 74% vs. Millennial 83%
Research Products: Boomers 81% vs. Millennial 83%
Buy Goods: Boomers 70% vs. Millennial 81%
Travel Reservations: Boomers 68% vs. Millennial 62%
Banking: Boomers 55% vs. Millennial 58%
Auction: Boomers 27% vs. Millennial 26%The overall composite score of this survey is boomers 70 percent and millennial 73 percent. Clearly, usage is very similar between generations for internet applications involving the basic search functions, email use and e-commence of the internet. But when social media usage was surveyed the differences were quite significant:Video Sharing Sites: Boomers 45% vs. Millennial 85%
Use of Social Network Sites: Boomers 39% vs. Millennial 81%
Rate Product/Services: Boomers 27% vs. Millennial 38%
Read Blogs: Boomers 26% vs. Millennial 51%
Post Comments: Boomers 25% vs. Millennial 33%
Share Creations: Boomers 23% vs. Millennial 38%
Have Websites: Boomers 11% vs. Millennial 18%
Twitter: Boomers 10% vs. Millennial 29%
Blog: Boomers 8% vs. Millennial 18%The composite score for use of social media is boomers 23 percent and millennial 43 percent, boomers social media usage is nearly half of millennial usage. Now, this research is a couple of years old and the overall adoption has proportionally increased, but it’s unlikely that the gap between generation has changed substantially. Many boomers have established a presence on sites like Twitter and Facebook which counts for social media usage, but rarely is it used to communicate with others in their generation. Instead, much of the increase in Twitter and Facebook accounts by baby boomers are related to business and not for personal use. The reason for this is in part how baby boomers were educated and how they organize data.A Generation Gap May Explain DifferencesThe bifurcation in social media use can be explained in large part by the differences in early development of each generation. Oddly enough differences between people of a younger generation and their elders are termed the generation gap. A term popularized in Western cultures during the 60s and at a time when baby boomers were expressing their displeasure with society.It is a fact baby boomers were raised in an environment that was much different than the millennial generation. Baby Boomers grew up in an era that was much more structured. Boomers played by the rules and focused on building careers. They would wait for news in newspapers, write letters to communicate with distant family and friends, write checks and go to a bank to do business, and participate in face to face meetings at the office.The millennial age prefers more informal arrangements. They are known to be more independent, flexible, and incredibly sophisticated with technology. They grew up with technology and have been exposed to it since early childhood. From the internet, IM and MP3s to handheld video games, mobile phones and texting, the millennial generation is used to tactile, instant, and constant communication. They prefer to communicate via blogs, IMs and text messages, rather than on the phone or face to face, methods preferred by Boomers.These differences are evident in the study above. E-mails and e-commerce applications are accepted by baby boomers because these applications are very structured, for example; there is a section for the address, subject, and message within e-mails. In e-commerce, there is a product selection, a shopping cart and checkout process. A structure well defined and in keeping with the way boomers were trained to think in life. Not surprisingly, these applications were developed by a generation of baby boomers.In contrast, a social media application works in a virtual setting and requires much more abstract thinking. For example, a social network is made up of “friends,” many of who you may not know. Messages are sent by leaving comments instead of directing it to a particular individual. It’s a different way of thinking for baby boomers, so it is difficult for a structured mind to comprehend. The advancing computing concept of “The Cloud” is another virtual concept that is difficult for many baby boomers to understand. A commonality between the advancing computing concepts and social media is that they are being developed and driven by members of the millennial generation.With upcoming advances in technology and the Internet, we will continue to see bifurcation in adoptions of these advances primarily because of the differing perspectives in the formative years between the creators and the baby boomer users. Although bifurcation is evident, there are many important benefits for baby boomers to stay involved and to participate in a virtual world. Exploring these benefits will be the subject of subsequent articles. 

Grow Your Business With Social Media Methods

If you own a business – chances are that you’re already using Social Media platforms and methods to get the word out about your business. If you haven’t begun using this platforms – you are probably seriously considering it and you should be…The fact of the matter is that approximately 82 percent of small businesses are using this platforms, such as: LinkedIn, Facebook, Twitter, Instagram and Pinterest to support the growth of their businesses. If you are still debating whether or not you should resort to this platforms for the growth of your business then you should end the debate and get started as soon as possible.This platforms are effective in the growth of your business. In fact, many people find out about different businesses, their products and services via Social Media Networks.Below You Will Find 6 Reasons Why Social Media Marketing Works!1. Social Media Gets the Word Out About Your Business.Yes! As a matter of fact, different platforms will support you in getting the word out about your business. It really works!Your business will gain exposure! Needless to say – this is a very good thing! But more importantly, this will allow you the opportunity to develop relationships with your targeted audience. You’ll be able to gain followers, make connections and engage with people who will now know about your company. Furthermore, people who have done business in the past with you will now be more inspired to tell other people about your products and/or services.2. Social Media Marketing is Extremely Cost Effective! The more algorithms added to different platforms and / or networks – the more likely it is that it’ll affect your organic content, as you can get lost in the scuffle. For this reason, we strongly advise you to take advantage of advertising options offered by many networks, which will promote your business, content and special deals and/or offers. Best of all, social media advertising is relatively inexpensive.3. Social Media Is Super Duper Popular! You don’t have to be a devoted reader of blogs on technology or a pro on digital marketing to be aware that this is extremely popular amidst an array of consumers.Per the Pew Research Center – approximately 65% of American adults are utilizing this platforms and / or networks. This means that this is more likely to reach almost every customer that walks into your business or visits your website.For the majority of small businesses – Facebook has over 1.5 billion monthly users, which means that FB is the platform where your business will be able to reach more of your targeted audience. We recommend that you get started on your marketing campaign with Facebook.4. Social Media Marketing Reaches All Demographics & Ages. This doesn’t have age barriers. In fact, age barriers are defied in social media networks. A study conducted by the Pew Research Center discovered that 65 percent of adults in The United States are active in these platforms.Between 2005 through 2015 – people between the ages of 30 through 49 had increased their usage of social media networks. It doesn’t make a difference how old your targeted audience may be – it is more than likely that they’re already logged into their preferred platforms and are waiting for you and / or your business to become visible.5. Social Media Inspires Two Way Engagement. This allows you the means and the control to become more informed about your targeted audience. With this you’ll have the opportunity to learn all about your audience’s interests and you’ll be able to acquire feedback.Engage with your followers and / or customers and ask them to ask you questions and share their thoughts, opinions and ideas on how you should get to know them on a deeper level, so that you can pander to them better. You’ll be able to offer quick responses without the usage of a phone or without having to worry that your customer may have missed your reply.6. Social Media Networks Allow You to Share Loads of Info About Your Business. Different networks have become the place where consumers go to gain more information about your business. The reason for this is because these platforms offer and allow businesses to post up to date info about all their services, products and future events.Moreover, a lot of the profiles and activity on social media networks can be public, which allows a lot more visibility to users. This also, means that your profiles can be indexed by Google and other search engines. This is just one more way that you can be certain that your business and/or company will come up during searches on search result pages.As you can see, Social Media Marketing is one cost efficient way that will support you in the journey of making your business known to your targeted audience and other users. Best of all, this will most certainly help you grow your business!